Ovyé by Cristina Lucchi

Over a century of history and an ambitious eye on the future. Shoes designed for a strong, sensitive, feminine woman who loves to mix different styles and always feel up-to-date with the latest trends. From a small factory, today the company has transformed into a large entity, a brand widely distributed in Italy and sold all over the world, strengthening its position every day. Ovyé has invested in quality production, also through a strict selection of raw materials and producers, all strictly Italian. It works to open new markets, new distribution channels, to increase the popularity of its brand through print and web. It is a solid company that aims to fly higher and higher, never forgetting the importance of lightness, of pursuing dreams and opportunities. Ovyé is play, ambition, the ability to dream: a world in continuous evolution, always in step with the present and looking towards the future.

HISTORY

What began as a surname on a small factory entrance in the early 20th century is now the brand of a company spread worldwide. Over time, the Lucchi family has continued to pour love, passion, and expertise into their business, evident in every single model. They have made the company increasingly cutting-edge, anticipating trends in Italian instant fashion. More than a hundred years have passed since Giovanni Lucchi made his first pair of shoes in Piumazzo, in the Modena area. The torch was then passed to his son Renzo Lucchi, and subsequently to his granddaughter Cristina and her husband Rino Caruso. Under their guidance, the company strengthened, structured itself, and began to expand. It was during these years, and thanks to their work, that the foundations were laid for the exceptional growth the company would experience with the fourth generation: Annalisa and Luca Caruso, with his wife Anna di Somma. Today, Ovyé, still led by the Lucchi family, continues to create magical models and collections, to grow, and to transform its organization to best meet the needs of new times.

THE STYLE

Ovyé speaks to a modern, trendy woman who wants to project a strong image of herself. Its shoe models have always been quality products, focusing on attention to detail in both aesthetics and craftsmanship. Over the years, the style has naturally evolved, and the catalog has greatly expanded. Important milestones have been reached for Ovyé's offerings… There is an incredibly extensive catalog, partly fixed seasonally and partly updated weekly, thus combining the demands of fast fashion with those of scheduled fashion. There's the new Ovyé Playlist selection, which gathers the highest-level proposals, designed for special occasions or for an even more demanding clientele. Ovyé's style never stops evolving.

ANNALISA CARUSO

Born in 1978, even before finishing her economic studies, she began collaborating in the family business. She is credited with many insights and a more aggressive communication strategy, aimed at taking the entire company to a higher level. It is also she who chooses to invest in a strong brand: Ovyé by Cristina Lucchi (in homage to her mother). She is the visionary soul of the company.

LUCA CARUSO

Slightly younger than his sister Annalisa, he joined the company in 2005, around the same time as his sister. From the beginning, he supported his parents in sales, quickly becoming independent: he learned to deal with customers and suppliers, and to participate in the selection and development of the sample collection to bring forward the needs and requests he received daily from customers. He is the commercial heart of the company.

ANNA DI SOMMA

Sometimes matters of the heart lead to unexpected turns in life. This is the case for Anna, Luca's former classmate and his wife since 2011. Today, she is responsible for the entire e-commerce section, and with excellent results given the channel's exponential growth! She is characterized by great customer care, a pleasant yet decisive personality, and a strong spirit of collaboration. She is the point of reference for online development.

COMMUNICATION

The investment in communication is continuous and befitting a brand that aims to increase its popularity.

PRESS

For many years, Ovyé has been planning editorial content, front pages, and advertising releases in magazines such as Vogue, Glamour, Amica, Elle, Marie Claire, Gioia, and others.

SOCIAL

97,300 loyal followers on the official Instagram page and 34,000 on the Facebook page. Popularity on social media pages is also the result of previous work on the brand. Strategies for the near future include an ever-increasing commitment to online channels as well.

EXHIBITIONS

We'd like to highlight our recent presence on the WHO'S NEXT IMPACT runway, Paris, 2023 edition, as part of the brand's international market expansion efforts.

PLANNED COLLECTIONS AND READY-TO-WEAR

Born as a Fast Fashion company, Ovyé revolutionized it by setting a new standard of product quality and service efficiency. It takes courage to maintain an ever-new stylistic approach when production must be continuous. It takes excellent production organization to quickly change models and materials while always maintaining the highest quality level. It takes experience, passion, and attention to every detail to win the trust of the many retailers who daily purchase Ovyé collections to offer them to their customers. The company has successfully implemented all of this. Over the last year, a transition has occurred that has made Ovyé a complete fashion brand: the creation of stable seasonal collections, which complement the weekly new arrivals of fast fashion. This dual production strategy allows for meeting the needs of different types of customers: from large distributors to small shops looking for continuous novelties.

DISTRIBUTION

Currently, the Ovyé brand is present in 3,500 stores worldwide. In Italy, distribution is handled directly by the company and by agents and distributors operating in individual regions. Abroad, Ovyé products are sold through a wide network of stores in Europe and around the world. Furthermore, recently signed agreements with new distributors in Spain, France, Greece, and Cyprus are rapidly strengthening Ovyé's presence in these markets.