Cookie Policy and other tracking tools
Last updated: September 07, 2026
This Cookie Policy describes the use of cookies and other tracking technologies on the website www.ovye.it and its related subdomains and versions.
Technical cookies that are strictly necessary for the operation of the site may be used without user consent. Non-essential cookies and other tracking tools are used, where required by applicable law, only upon the user's consent expressed through the preference management system available on the site.
Data Controller
The Data Controller of the personal data collected through the site is:
OVYÈ S.R.L.
Registered Office: Via dei Pellicciai, Blocco 1 Centergross, 40050 Funo di Argelato (BO), VAT and Tax Code IT03415721202, REA BO no. 517639
Email: support@ovye.it
What are cookies and tracking tools?
Cookies are small text files that visited websites send and store on the user's device, which can be read during subsequent visits.
Cookies can be used, for example, to keep a session active, save the contents of a shopping cart, remember certain preferences, ensure site security, perform statistical analyses, or, subject to consent where required, measure advertising campaigns and personalize marketing activities.
Similar functions can be performed by other technologies, such as pixels, tags, SDKs, local storage, and other identifiers. In this policy, unless otherwise indicated, the term "cookie" also includes similar storage or tracking technologies.
Which types of cookies do we use?
Strictly necessary cookies
These are necessary to enable the operation of the site and the provision of services requested by the user. They may be used, for example, to:
- manage the shopping cart and save its contents;
- enable access to the customer account;
- manage the checkout process and orders;
- store necessary settings regarding country, language, or currency;
- ensure security, authentication, and fraud prevention;
- store user preferences regarding privacy and consent.
Prior user consent is not required for these tools when they are strictly necessary for providing the service.
Preference and functional cookies
These allow the site to remember certain choices made by the user and to provide additional features or more personalized navigation. When such tools are not strictly necessary, they are used according to the preferences expressed by the user.
Analytics cookies
These may be used to understand how users interact with the site, measure visits, pages viewed, traffic sources, performance, and use of features.
Analytics tools are managed in compliance with applicable law. When conditions allowing them to be equated to technical cookies are not met, they are activated only after obtaining the user's consent.
Marketing and profiling cookies
These may be used to measure the effectiveness of advertising campaigns, attribute conversions, create audience segments, personalize advertising content, and perform remarketing activities.
Such tools, when they require consent under applicable law, are not activated until the user has expressed their choice.
Shopify cookies and technologies
The site is created using the Shopify ecommerce platform. Shopify may use cookies and similar technologies necessary for the operation of the store and, depending on store settings and user-expressed preferences, tools for analytics and marketing.
The main cookies that may be used on Shopify storefronts include the following:
| Cookie | Category / function | Estimated duration |
|---|---|---|
| _shopify_essential | Necessary. Contains essential information for the correct operation of the store, including information regarding session, checkout, and security. | 1 year |
| _shopify_test | Necessary. Verifies if cookies can be used on the device. | 1 minute |
| _tracking_consent | Necessary for managing user privacy preferences in areas where consent-related rules are configured. | 1 year |
| cart | Necessary. Contains information regarding the user's cart. | 2 weeks |
| cart_currency | Necessary. Allows initializing a new cart using the currency used in the previous checkout. | 2 weeks |
| discount_code | Stores any discount code received through a URL parameter so it can be used in the subsequent checkout. | Session |
| localization | Necessary for cart localization in relation to the selected country. | 1 year |
| shopify_pay | Allows access to Shop Pay when the user returns to the checkout of the same store. | 1 year |
| _landing_page | Analytics. Allows detecting the entry page of the user when coming from another site. | 2 weeks |
| _orig_referrer | Analytics. Allows detecting the source of visits. | 2 weeks |
| _shopify_analytics | Contains analytics data regarding Shopify surfaces such as storefronts or checkout. | 1 year |
| _shopify_s | Analytics. Allows identifying a specific combination between browser session and store. | 30 minutes |
| _shopify_y | Used for Shopify's analytics features. | 1 year |
| _shopify_marketing | Marketing. May contain data used for marketing purposes on Shopify surfaces. | 1 year |
The list may vary over time depending on the Shopify features used, store configuration, and updates made to the platform.
For the updated list and further information on the technologies used by the platform, you can consult Shopify's cookie policy.
Third-party services and cookies
Depending on the services actually enabled on the site, technologies provided by third parties may be used for technical features, statistical analysis, content integration, and advertising activities.
The activation of non-essential tools is subject to user consent when required by applicable law.
| Provider / service | Possible purpose | Information |
|---|---|---|
| Shopify | Ecommerce platform, security, checkout, analytics, and store-related features. | Shopify Privacy Policy |
| If enabled: statistical analysis, conversion measurement, advertising services, and Google features. | Google Privacy Policy | |
| Meta | If enabled: conversion measurement, advertising, creation of audience segments, and remarketing. | Meta Privacy Policy |
The actual presence of individual tools may depend on the features, applications, and campaigns active on the site at any given time.
Legal basis and consent
Cookies and other strictly necessary tools are used to the extent necessary to enable navigation and provide the features and services requested by the user.
For non-essential cookies and tracking tools, where required by applicable law, processing is carried out based on the user's consent.
Upon first access to the site, the user can use the dedicated banner to accept, reject, or manage categories of non-essential cookies. Closing the banner without giving consent maintains settings that do not allow the use of non-essential tools, without prejudice to any tools that can be used without consent under the law.
Any consent given can be modified or revoked at any time through the privacy preference management command available on the site.
You can change your cookie preferences at any time using the "Cookie preferences" link or command available on the site.
How long do cookies remain active?
Cookies can be session-based, and therefore deleted at the end of the browsing session, or persistent, remaining stored on the device for a specified period.
The duration varies depending on the individual cookie, its purpose, and the entity providing it. The durations indicated by the provider for the main Shopify cookies are listed above. Different periods may apply to third-party tools, as described in their respective policies.
How to manage cookies?
In addition to the preference management system available on the site, the user can configure their browser to block, limit, or delete cookies.
Disabling strictly necessary cookies may prevent or compromise some essential store features, such as the cart, authentication, or checkout.
Instructions for managing cookies are available on the websites of the main browsers:
Deleting cookies from the browser may also involve deleting previously stored consent preferences.
Personal data processing and Privacy Policy
The use of some cookies and tracking tools may involve the processing of personal data, such as online identifiers, device information, browsing data, and information on interactions with the site.
For more information on how OVYÈ S.R.L. processes personal data, the purposes and legal bases of processing, recipients, any data transfers, and data subject rights, please consult the Privacy Policy.
Contacts
For information regarding this Cookie Policy or the processing of personal data, you can contact the Data Controller:
OVYÈ S.R.L.
Via dei Pellicciai, Blocco 1 Centergross, 40050 Funo di Argelato (BO), VAT and Tax Code IT03415721202, REA BO no. 517639
Email: support@ovye.it
This Cookie Policy may be updated to reflect regulatory, technical, or service-related changes on the site. The last update date is indicated at the beginning of the page.